Increase traffic to your website with Search Marketing!
Search engines are the main resource people use when trying to find something on the internet. By becoming more visible in these search engine results, your website’s traffic can increase dramatically. At Code Scribe we are passionate about helping our clients do just that.
There are two main ways to drive traffic from the search engines to your website. Search Engine Optimization, or SEO as it is commonly referred to, is the first. There are several technical aspects to SEO, and we help you cover them all.
- On-page optimization: This is the process of making sure that your website pages (html code) are formatted correctly and contain relevant quality content.
- Off-page optimization: These are the factors that are off-site and include things such as backlinks and social signals.
- User engagement: Search engines track user signals and engagement is becoming more and more relevant in today’s search results.
The second way to increase web traffic from the search engines is via paid search advertising, or Search Engine Marketing (SEM). With paid search you are paying for every click, so getting a good ROI is the most important thing.
The way we maximize your ROI with paid search is to focus on not just driving traffic, but driving traffic that converts. Conversions are the goal, and by actively managing campaigns we are able to constantly tune for a better conversion rate.
The last piece of the search marketing puzzle is analytics. Using Google Analytics will not only help you maximize your ROI, it will provide you with a wealth of knowledge about your customers. We will help you get Google Analytics set up and walk you through getting the most from the data.
Ready to get started? Contact us today to get a FREE Search Marketing consultation. We will show you exactly how we can help you increase your websites traffic and conversion rate.