Since the Google Penguin update rolled out it has become much harder to build links to your website (aka backlinks). Their algorithm is based primarily on how many links a website has pointing at it, and how much authority the websites those links come from have. Basically Google is trying to …
Taking a long tail keyword anchor text approach (multiple keywords in a phrase, instead of only one or a few) after Google’s Penguin update, is a great way to avoid being penalized for over optimization. Since the Penguin update I have spent a considerable amount of time researching it’s effects. …
SEO strategy has changed dramatically in the last year. Google has made several updates to their algorithm in an effort to improve their search results. Panda was the first of these updates, and was implemented a little over a year ago. The Panda update was aimed at weeding out low quality …